The Project refers to the development of an advanced Destination Management System (DMS) of tourism interest, designed for Tourism Authorities and Destination Management Organizations (DMOs) at local, regional, and national level, with the aim of achieving optimal management and integrated promotion of tourist destinations. The Destination Management System aggregates and presents all tourism-related information of a destination, offering comprehensive, innovative, and intelligent digital services that enable visitors and system users to explore, choose, and discover the destination. Furthermore, it equips system administrators with essential decision-making, business intelligence, and strategic planning tools, ultimately supporting the design and implementation of integrated destination promotion strategies. Dest.AI will serve as a comprehensive hub for coordinating and orchestrating the tourism identity of destinations, addressing both demand (international and domestic arrivals, visitor characteristics, and consumption of goods and services) and supply (features of local tourism-related industries, details of their production, and their use of labor and capital). In doing so, it will effectively guide tourism policy and development planning.

Funded by the European Union – NextGenerationEU

This project is carried out within the framework of the National Recovery and Resilience Plan Greece 2.0, funded by the European Union – NextGenerationEU

The official Action website: https://digitalsme.gov.gr